Twitter’s strength is real-time. No other social platform comes close on this front. While Facebook is trying to compete and Snapchat offers a unique perspective on the theme, Twitter remains our best
The data provided by Twitter, and the insights we’re able to glean from them, can be truly world-changing, in more ways than most people realize. The main stories you hear about the platform are Kanye West asking Mark Zuckerberg for a billion dollars or Donald Trump quoting fascist dictators. Why you may ask? Simply because people enjoy gossip and celebrity happenings and updates. It’s a significant part, for sure, but there’s much more value to be gained from tweets. And the more people use it, the higher than value becomes.
Many celebrities have joined the Twitter bandwagon and most of them now have several million followers. There is undoubtedly no single traditional marketing vehicle that is able to reach such a wide audience, and celebrities have been able to capitalize from the attention they gain from Twitter by using the social media site to build their reign. One-way Twitter helps users to draw attention is through the use of the hashtag to bring out important pieces of the message.
Helps create brand awareness
Who would have thought that Twitter could help launch celebrities into the world? One Direction fans did. What started as a group of British followers on Twitter trying to garner attention for the band has led to worldwide recognition and awareness. The boys of One Direction have a combined 100+ million followers for their individual accounts, plus 31.6 million followers for the group account. The speed at which celebrities, such as One Direction, have been able to launch their careers using Twitter is unprecedented. Celebrities realize how much their success is driven by their fans and how important it is they share it with them. #followthatceleb
Giving rise to emotional relationships
People define brands by their emotional connections and how the brands make them feel. Twitter gives celebrities a platform to connect on an individual level with their fans, with the fans becoming heavily invested and loyal. Followers get a chance to see that celebrities are actually human and relatable by getting a glimpse into their personal lives, making them closer than ever before. Zayn Malik’s exist from One Direction caused havoc over twitter and almost broke the internet! #bestfansever or what?
Maintaining the brand image
Some celebrities employ teams to manage their Twitter accounts because 140 characters are too much for them to handle. For those who monitor their own accounts, they get the chance to address rumors and defend themselves against negative criticisms directly. While gossip columnists are hard-hitting news reporters who claim that their ‘sources confirm’? the information, readers and fans get to hear directly from the source. #Done
I hear show business is not easy and so it is important for celebrities to maintain their spotlight and stay relevant with their fans. From tweeting about wearing the latest fashion trends to posting infamous selfies to being a trending topic, celebrities build buzz around themselves. Twitter gives celebrities an opportunity to get fan feedback on products and projects, so that as their fans grow so can their brands. One way is through live tweeting which has become popular for actors and reality stars to do while their TV shows are being aired.
You see how important it is to be the ‘Trending Topic’ on Twitter. We can make you a Twitter Trend and ensure your presence is visible on top the trends!